What is the most misunderstood word in marketing? Brand or Branding. Brand Position. Brand Marketing. What is a brand? A b2b Brand is one of the most difficult to achieve and understand. How can a BtoB Company like yours position your brand for sales growth? How do we sell your corporate brand to your target audience? Or, even your internal audience?

Branding is about so much more than great copy and graphic design. We're experts in helping your sales people understand exactly what needs to be done to successfully communicate and integrate brand marketing.

Proven Benefits to Branding:
•Higher satisfaction and retention of employees
•Overall Increased productivity
•Cost savings of tactile elements
•Better understanding of vision and values
•Better brand position and communication
•Improved customer recognition

Marketing collateral or corporate marketing material speaks about you and your company - especially when your sales team is not there to do it. The creative material we design and write for you will help your prospect prepare for the buying decision. Is your sales force in need of a sell-from brochure or leave behind material?

Emerging Marketing designs innovative business cards, letterhead, folders and creative brochures that work together to elevate your brand, communicate your now clear message and educate your target audience on why your offering is the best choice for them.

Give us a shout today to see how we could be the best choice for your sales and marketing business collateral needs.

External communications or internal communications, we can help you tell your ongoing story in a way that changes behavior. We do it through marketing, newsletters, online events to reach your audience, keep them engaged and informed of your new products and professional services.

Digital marketing and advertising has leveled the playing field for many innovative businesses. Our B2B digital marketing campaigns start with targeted digital strategy and well thought out interactive creative that works with today's audiences and online social environment. It's about Social Media Marketing (SMM). It's about Public Relations, On Page and Off Page, and so much more. Let us help you create your next result-oriented digital marketing campaign! Click the orange Contact Us button to see what we can make happen with you.

B2B Direct mail marketing is kicking social media's butt on results. That is what Marketing Sherps's latest report on b2b Marketing Effectiveness shows. Don't discount Direct Mail yet. B2B Direct mail combined with other integrated marketing tools can be a highly cost-effective way to generate leads, strengthen relationships, and drive traffic to your sales team. I know, we're crazy to think that!!

Our years of experience creating targeted direct marketing campaigns has taught us how to find the best list, right on target messaging and design creative that will engage your audience. Targeting the proper audience (finding the right list, either your internal database or an external rented list) accounts for 40% of the success of any direct marketing campaign. We have all of the tools to select the right list for your specific need and drive them to action.

And oh yeah, we've created and mailed over 1,000,000,000, that's billion, pieces of direct mail. We not only know how to produce great direct marketing campaigns, we know how to get great direct marketing results for b2b company's like you.

One of the most common tools available today, which is also a problem in getting lost in the inbox shuffle. Let us show you how to use Email Marketing to the fullest.

Yes, email is inexpensive, but, it could be costing you money in results. Measure it. Test it. Don't just think this is the best tool because it is cheap. Email tools are great retention tools, but may not always be the best for customer acquisition.

We do our best to always be on the forefront of creating emerging marketing tactics and tools. Our team is constantly testing new emerging marketing tools, on our ad agency first, then with our clients.

You can't follow some of the emerging marketing trends without a little risk taking. New tools don't always work. But tried and tested emerging marketing tools will. It's really crazy how things like "Social Media" have changed marketing perceptions. Now mobile B2B is increasing in revenue. You need to ask yourself if you should jump in and test, or, just watch your competitors go right by...

At the Emerging Marketing Advertising Agency, it's obviously not just our name, it's what we do (seemed kinda silly but we had to say it).

Sure we do graphic design. We can knock out just about any creative need either one of us can dream up with our in-house "award winning" (you gotta say award winning creative even though marketing results are more important than "cool creative") graphic design team. As long as we can start with SOME sound reasoning, research, or marketing plan, we'll create killer graphics and awesome designs to the best of our creative ability.

We've created everything from simple brochures to very complex and wildly creative brochures. Our team has shot video and photographs and we've worked on a lot of animation. We'll clean up your proposal so you can win more. Presentations are a specialty here. If we can determine a need your sales people have we're confident we'll be able to create something they can use to win more business.

When you need to impress your target audience, a static PowerPoint presentation is never enough. A dynamic multimedia presentation from Emerging Marketing will help you project the right image at your next big meeting, tradeshow, or public speaking event. We're here to help.

Call us to discuss your next Presentation and we'll help you determine what you need and then implement something great.

Here's one great presentation tip; DO NOT add unwanted junk, too much copy, bad graphics. Your message will get lost. Less is way MORE! And here is another, use Prezi instead of PowerPoint, check it out!

Our most successful marketing plans always start with our Marketing Assessment and then our Marketing Road Map Process. We bring our advertising agency experience to you and take the time to understand your business (at little or no cost to you), and then focus on the exact market you serve, through in-depth situation analysis, interviews and market research. Through conversations with Stakeholders like Sales AND Marketing people, as well as Customers AND Prospects.

Once we fully understand your business goals and objectives, Emerging Marketing develops a strategic marketing plan of programs and tactics that fit your business needs (and some of your wants!).

Business to Business Mobile Marketing. Is it really just the phone? Not at all. It is all about anything outside of the office. Tablet computing is what has catapulted the mobile marketing arena. Smart phones were a big boost, but nothing has been the huge game changer like a tablet (CES reviewed over 250 hot new tablets at this years convention). What can we do for you? How about some apps or integrating augmented reality on your cool new tablet.

Public Relations (PR) is not just about the press release. It's about the print media, online media, trade associations and social media buzz. It's about thought leaders, influential bloggers, tweeters and facebook fans. It's your employees, clients, neighbors and city leaders. It's about delivering the right messages to the right people.

Emerging Marketing, a PR Firm based in the great city of Columbus Ohio, has the knowledgeable Public Relations staff ready to deliver bold thinking and flawless execution - all while producing meaningful results. If you need to find a PR Firm give us a call to see how we can help, really...

We do everything the big agencies and in-house marketing research departments do. We just do it faster and more cost-effectively. We help you plan your research, do social online research, but that's not all. We are the company that understands the research methods, implements them, and can translate the real meaning to your team.

Oh yeah, and we try our best for objectivity (sarcasm of course, we want great end results for you so you keep working with us!).

Emerging Marketing creates high-tech, user-driven ways to capture key prospect information, increase activity on your website, and most importantly; lead generation. Lead generation is not the end game though, closing more sales is. We help you, help sales, "Ask for the Order". Sales people love us for that.

It's a lot about creating awareness, interest, engagement and guiding to a decision.

How easy is it for prospects to find you on the internet? Did you find us through a search engine like Google, Bing or Yahoo or did a satisfied client refer you?

If it was through a search engine, we'll bet money we were near the top of your search. We do our best to own certain business to business search categories. We would love to help you create a Search Engine Marketing (SEM) Plan or simply focus on your Search Engine Optimization (SEO) strategy. Both will help enhance the quality of your leads.

We work hard at choosing the proper keywords for you to easily find us. Our expertise using web analytics tools like Alexa, Hubspot, Google Analytics, Bing, or even Chris McGoverns Brain. We can help you search optimize your website by developing a search engine marketing (SEM) strategy to improve your rankings. We track results of search engine visibility and traffic on your site, working with you to improve the quantity and quality of site visitors. Just remember, none of this matters without web conversion.

Unlike most digital agencies that just create pretty website because it's cool, Emerging Marketing uses a strategic approach to website design - analyzing your business needs first, your target audience and your business objectives for sitedesigns before digital design or marketing ever begins.

We have strong knowledge of the information architecture process, graphic user interface (yes GUI) design and methodology and related programming languages. PHP, .Net or whatever is needed, we can do it.

We maximize your investment by turning your web site design and development into an accountable marketing tool, leveraging it to capture and convert leads and fulfill requests generated by all your other marketing efforts. We can assist you with landing pages, micro sitedesigns, personal URLs and a whole lot more. You might even notice that we have sitedesigns.com as one of our URL's to drive traffic to Emerging Marketing. That took some early thinking in the 90's. We're always emerging marketing!

We make sure you can simply control your content with our easy to use Content Management System. Whatever you need to change on your site you should have complete control. You don't need us, unless you want us.

Social Media is something everyone talks about in marketing today. Social Media drives us crazy. Twitter, LinkedIn, b2b Facebook really, MySpace still and many other social media tools have drastically changed the landscape of lead generation and marketing.

Sure we do Social Media Marketing. It's a great tool to help anyone get closer to an actual sale. We do still need salespeople for most B2B social media space, but it sure makes it easier to quickly show how smart we all are, or aren't. B to B LinkedIn seems to be a great tool, but is Facebook a great tool for B to B? Test it and see. Get your Social Media mentions here.

Emerging Marketing can teach your stakeholders how to leverage marketing efforts to improve their performance. We ignite their imagination with innovative sales training tools in a variety of formats, including print, online and interactive.

We are experienced in dealing with gatekeepers, voicemail and other obstacles, and can write the scripts, manage the call process, provide daily status reports, and more.

Emerging Marketing can make your next trade show a success by creating dynamic booth displays and signage that grab visitors' attention and support your theme. We can also help drive traffic to your booth, stimulate response and measure lead generation via items like QR Codes. It's all about connecting to the show. Sending our communication before, during and after the event.

Tradeshows are very expensive. Get your money's worth if you're going to do it. Call us.

If you can dream it (with our expert help of course) we can create it. We've created everything from hour long multi-module training programs to 3 minute animated product manufacturing demonstrations. We pull together some of the most talented people in the advertising industry to create on target media just for you.

Technology keeps changing. We know it's crazy. We are the company that can smooth out the rough spots in how to create a video, some great animation or even next level augmented reality.

We're always on the edge of what's next and help you sell your product or service. If it's not a video that you need, we'll tell you that too...

Online Web seminars, or "webinars", are a cost-effective means of educating your target audience of prospects and customers online, in real-time. Record them and put them on your website or on youtube.com. This will help people find you in a non threatening way.

A positive analysis or endorsement of your product or service can be persuasive, especially to your toughest prospects. Emerging Marketing can assist you with the creation of technical white papers and show you how to leverage them for lead-generation. Providing truly valuable industry knowledge to your target audience is better than marketing fluff. Be helpful. Continue doing it and you'll be the go to knowledge leader.